I am currently reading ‘How will you measure your life?’ By Clayton M. Christensen. He talks about not giving you answers but giving you tools (or lenses) through which to look at your own life and make your own decisions. When planning what to do with your life, he talks about ‘Deliberate strategies’ and ‘Emergent strategies’. A strategy is a plan of action designed to achieve a long-term or overall aim. A deliberate strategy is a deliberate plan of action taken towards an anticipated opportunity. An emergent strategy is a pattern of action taken towards an unanticipated opportunity. Sometimes it is best to share an example to help to understand. The rest of this article is a slightly shortened version of what Christensen shares in his book. Honda takes America In the 1960s, Honda decided to enter the US motorcycle market. They tried to compete with the likes of Harley-Davidson and Triumph. Their strategy was to make similar large motorbikes like the competitors and